The Life is good® Story: In 1989, Bert and John Jacobs designed their first tee shirt. They knew nothing about the business.
For five years, the brothers hawked tee shirts in the streets of Boston and traveled the East Coast, selling door-to-door in college dormitories.
They collected some good stories, but were not very prosperous. They lived on peanut butter and jelly, slept in their van, and showered when they could.
Chicks were not impressed.
Optimistic apparel and accessories featuring positive messaging and comfortable fits for men, women and kids. Our diverse product line features casual tees, headwear, bags, home accents, beach gear, organic wear and more
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